UW football • MOTION GRAPHICS 

Capturing the spirit and intensity of Pac-12 football across mediums

Two sets of motion graphics that were used throughout the 2018 University of Washington Football season. These graphics had to carry the seasons branding and scale from small phone screens to large stadium displays.

Context

2.5 weeks
University of Washington Athletics
After Effects, Photoshop

Purple reign branding

The play on words of Purple Reign summarized our return with a great team and experience from the year prior and Seattle's rainy weather. Graphically it used angled stripes to represent rain and gradients of purple.

Poster design by Phillip Allman

Social Media graphics

Using After Effects I created looping gifs to play on social media to update fans. The graphics would be played on the @UW_Football Twitter to its 140K followers during games all season.

STadium graphics

These graphics were played during pregame and halftime. They would display a players’ chosen warm-up music to around 70K fans each game.