An identity for a bicycle company that is sophisticated and charming. 

 
 

Overview

Create a new brand for a San Diego based bike company that sells dutch inspired bikes. We wanted to capture the sophisticated classic style of the bikes, while also appealing to the affordable price point. 

 

Context

6 weeks
University of Washington

 
 
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Process

To begin I evaluated past logos and conducted a SWOT analysis was conducted in order to understand the brand and where they could grow. 

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With these considerations in mind, the brainstorming of the logotype began. The handwritten logo was a solution that showed the motion of bike riding as well as a classic and charismatic Virtue brand. I created many variations to explore the V, the angle of the word, and weight. 

 
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Logoprocess
 

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